What Type of Video is Best for My Company?

You’ve done it! You understand the importance of videos to your overall strategy and to your bottom line, you’ve done the research and you’re ready to go. You’re ready to connect to your clients, customers or employees. The next step is to determine what type of video is best for your organization? What type of video is going to make the biggest impact?

Strategy

To come up with a plan for your videos, it’s important to understand what kind of videos you’ll need– in other words, determine the goal of your video(s). Is your goal to try to increase awareness on a subject, build lead generation, provide training or establish trust with your customers?

Different types of videos are good for different types of goals. Regardless of whether you sell product or services, you’re a non- profit, or you’re promoting your brand, videos can help you reach your goals.

What Are Your Goals?

The goals of videos can be broken down into a few different categories: Brand building, increasing traffic to your website, engagement, generating leads, increasing sales or teaching and education.

Categories:

  • Brand Building (increasing the awareness of your organization’s brand)
    • What type of video should I use?
      • Social Videos– videos that can be shared to Facebook, Linked in and other social media sites
      • Blog Videos – short snippet videos that go into your blogs
  • Traffic Building (increasing the traffic to your website)
    • What type of video should I use?
      • Social Videos– videos that can be shared to Facebook, Linked in and other social media sites
  • Engagement (invites and engages people to participate in a brand or event)
    • What type of video should I use?
      • Blog Videos – short snippet videos that go into your blogs
      • Video Testimonials – clients sharing how great it’s been to work with you; partners who have benefited from your collaboration or customers reviewing your products
      • Educational/Teaching – present solutions to problems or concerns
  • Lead Generation (creating leads through interest or inquiries about products or services)
    • What type of video should I use?
      • Event Videos – conference or promotional videos- drives interest and registration
      • Video Testimonials -clients sharing how great it’s been to work with you; partners who have benefited from your collaboration or customers reviewing your products
      • Educational– present solutions to problems or concerns
  • Increase Sales (self explanatory- don’t you think)
    • What type of video should I use?
      • Product Videos- product demonstrations or information about products
      • Sales Videos– information about company and services
      • Video Testimonials – clients sharing how great it’s been to work with you; partners who have benefited from your collaboration or customers reviewing your products
  • Increase Employee or Customer Knowledge
    • What type of video should I use?
      • Training/Educational Videos– training for employees or explaining a concept or product

So, whether you are trying to increase awareness, build lead generation, or establish trust with customers, videos can help you reach your goals.

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