Whether you sell services, products, are branding your business or promoting an event — the stats are in! Video has become one of the most powerful ways to share your message. In fact, “70% of marketing professionals report that video converts better than any other medium”. Still not sure if video fits into your strategy? Read on for the top 3 reasons why videos are important in your marketing.
Video is being called the future of digital marketing. Studies have shown that more than half of companies are already using video in some way to market their business and that number is expected to quickly rise over the next few years. Videos are expected to dominate the marketing world in the very near future.
3 Reasons to Market With Videos:
1. More and more people are searching for information on the web and video is becoming increasingly important for reaching and communicating with your audience- your website visitors, customers, followers, and your fans.
A friendly voice or face can help your audience connect to your company on a more personal level. Rather than struggle to find the best word to describe your business or your services, a video can take your audience on a tour or demonstrate your product.
2. Secondly, everyone has a different learning style. Some people are visual and learn by reading or viewing demonstrations and some learn through listening. Using videos can help you reach out to all different types of learning styles
3. Lastly, videos rank high in search engine results. Research shows that videos are 50 times more likely to show up on Google’s search results than text pages. Your videos can help you get found easier and improve your website’s search engine optimization.
So if you’ve been thinking about incorporating video into your marketing strategy…. Now may be the time!
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